Encore has succesfully integrated Eloqua and Dynamics CRM for a number of our clients.
This is not a feature well publicized, and I expect that you’d be better off looking at other marketing automation tools, since a solution that actually advertises it’s CRM integration capabilities is more likely to do it well however, Eloqua does come with a full range of capabilities. Yes, Eloqua (owned and distributed by Oracle) can integrate with Dynamics CRM. Naturally, they have a whole host of capabilities, including automation, multi-channel marketing, data synchronization with Dynamics CRM, and beyond.Ĭost: Varies, but expect to spend $900-$5000 per month (depending on the number of contacts). What you might not know is that they have the ability to synchronize data with Dynamics CRM. Marketo is regarded as one of the thought leaders in Marketing Automation they have done a really good job of getting the word out about their solution. Advanced capabilities (mostly SEO) will run you another $250-$1000/month if you deem them necessary. They have lots of those additional bonus capabilities such as webinar and event planning, too.Ĭost: $500-$6500/mo, scaled by number of contacts. I would recommend taking a look at Act-on if other solutions seem a little bit too high-powered for your marketing department. They seem to be a very suitable for a smaller business. Their list of capabilities is long and impressive. Act-on MarketingĪct-on would have to be my “dark horse” in this race. However, all CRM users in your organization must be licensed, so the costs could start to pile on. It’s also relatively inexpensive!Ĭost: $1-2/module/user/month. I really like their modular licensing approach they don’t force you to adopt an entire bundle of functionality if you don’t need it. I haven’t had much of a chance to look into PowerObjects’ Marketing Automation tools, but it looks like they have a solution that’s quite similar to ClickDimensions as it runs natively in Dynamics CRM. You can contact Encore to ask questions or get started with ClickDimensions. Like these other solutions, it syncs captured web data and allows you to track a lead or customer as they interact with you online right in their CRM profile.
ClickDimensions’ cababilities include Email Marketing & Automation (its strong suit), and web tracking/lead scoring. Most find that it hits the nail right on the head for a relatively low cost marketing solution. It is built only for Dynamics CRM, and all of your activities are carried out within Dynamics CRM. ClickDimensionsĬlickDimensions is one of the most celebrated solutions for marketing management in Dynamics CRM, and deserves to be near the top on any list. Overall though, pricing and functionality for the Adobe Marketing Cloud is probably the largest of any product, so it’s really only for large companies.Ĭost: Varies depending on the scope of your implementation, but judging by this Quora thread – if you have to ask, you probably can’t afford it. Microsoft and Adobe struck up a recent partnership for their Enterprise Edition customers, so there has been significant effort put into integrating these two solutions natively. If you’re an Enterprise Edition customer (in Microsoft’s eyes, larger than 250 employees), then you should start thikning about Adobe Marketing Cloud. I mentioned that Dynamics 365 for Marketing was only available in the Business Edition. You can contact Encore to ask questions or get started with Dynamics 365 for Marketing. (Includes the other Dynamics 365, Business Edition apps) Key functionality areas include event planning (quite strong) email marketing, and excellent Dynamics 365 integration.Ĭost: $50/user/mo. Therefore, it’s not super high-powered, and isn’t the most attractive for “full”/Enterprise Edition CRM/365 users due to licensing complications. However, Dynamics 365 for Marketing is only packaged with the Business Edition of Dynamics 365. Microsoft Dynamics 365 for Marketing is a promising step forward.
After a botched first try at a marketing automation software solution in “Dynamics Marketing” (see this post). Microsoft Dynamics 365 for Marketing, Business Editionĭynamics 365 for Marketing is a new product from Microsoft. Please use this blog article as a launching pad for your own research. In this article, I present the top options for your Marketing automation needs in Dynamics 365.
I’ve decided to update this article recently, as Microsoft has updated their Marketing offerings and CRM solution with Microsoft Dynamics 365.